Flatlay photograph of Museum Make It Kit contents.
Museum Make It kit logotype with Art Museum wordmark.
Full-sized view of the White-Line Printmaking poster.
Backside view of the birthday postcard.
Museum Make It Kit Collateral
Print Design / Instructional Design / Logotype Design
I designed an instructional poster, logotype, and birthday postcard for the Art Museum of WVU's "Museum Make It" white-line printmaking kit. These were utilized in 2020 to bring art and museum concepts to students at home and in school classrooms.
When creating a logotype for the kit, I wanted to incorporate a playful feel but not stray too far from existing University branding. I combined the font with the hand-drawn look with Helvetica Neue Bold and paired it with the official museum wordmark.
I staged and photographed myself completing the craft for the images for the instruction steps one through four. I used typographic hierarchy to distinguish between information about Blanche Lazzell and educational thought-provoking questions along with instructions and the steps to complete the project.
The museum turned five in 2020, so a blank "birthday postcard" was included in the kit to allow users to practice their newfound white-line printmaking skills. The blue tab with instructions was perforated so it could be torn off to create a 6" x 4" postcard, which was pre-stamped and ready for mailing.
My Role:
Logotype design
Publication and layout design
Typography and typesetting
Photography and photo editing
My Team:
Art Museum of WVU (Approval, Content, Kit Concept, Supplies, Artwork and artist images)