View book cover. "College of Creative Arts" is slightly transparent text with a spot UV-glaze. The cover was printed with a soft-touch finish.
The last page in the booklet shows the steps to apply and features a die cut diagonal pocket to hold extra recruitment materials. The diagonal angle of the pocket is a nod to the diagonal slash brand element.
Interior spread that lists all College majors.
Interior spread about visiting the College.
College View Book
Publication Design
The College of Creative Arts was previously using a large, separate view book for each of the three Schools under the College umbrella. This singular view book was designed with the new (at the time) West Virginia University branding to be concise, visually appealing, and informative about the unique selling points of the College. The size of the booklet (6" x 9") made for easier mailing and featured a pocket folder on the last page to include program-specific collateral if needed.
This view book was in circulation from 2016 through 2022. Some small changes were made to program titles during that time. We changed the cover along with any internal updates to refresh the exterior, highlight a new student, and indicate to users at the College that there was a "new" version of the booklet.
My Role:
Art direction
Marketing strategy
Content writing and editing
Layout and functional design
Typography and typesetting
Photo editing and manipulation
Pre-production proofing
My Team:
WVU Photography
Recruitment Specialist (Content, Approval)
Associate Dean (Approval)
Dean (Approval)
University Relations Design (Branding, Approval)