New audition and portfolio day landing page.
The new page breaks out application information into sections.
With the page broken into sections, individual steps for applying to a School and uploading audition and portfolio materials are now more clear.
The former audition and portfolio day page lacked an informational and visual hierarchy.
View of the new audition and portfolio landing page on a mobile device.
Undergraduate Audition and Portfolio Review Day Webpage
UX Case Study & Website Design
This case study outlines the design process behind the Undergraduate Audition and Portfolio landing page on the College of Creative Arts website, a larger responsive website redesign that I completed.
The Problem: Prospective undergraduate students interested in the WVU College of Creative Arts have to audition or present a portfolio review for acceptance into the majority of the programs offered. Each program has different requirements and separate application links. The multiple steps involved in the process were unclear and confusing on the previous website design, leading to many students and parents reaching out to the College recruitment office for help. This led to a loss of students in the pipeline and affected enrollment negatively. Important links were buried and hard to distinguish and the page lacked an information hierarchy.
The Task: How can we ensure that the application process is clear so that prospective students can quickly and confidently apply to their program of choice?
Solutions: I designed a landing page for the Undergraduate Auditions and Portfolio Reviews webpage that used the University's design system to its advantage by breaking important information out into concise, ordered sections. Each section emphasizes an important step in the process with short, informative explanations. Links for registration and portfolio/audition video uploads are indicated by buttons and more visible to the user.
Outcomes: Pain points have been reduced. The College is experiencing an increase in early applications and reduction in questions about dates at the initial registration phase. There was also a reduction in questions regarding scholarships and individual program requirements.
My Role:
Information architecture
Rewrote and organized content
Visual design
Responsive website code
Layout Design / Design System
My Team:
Communications Specialist (Marketing)
Recruitment Coordinator
Assistant Dean (Recruitment)
Dean (Approval, Recruitment)
Developer, University Design System
Developer, Web Accessibility Support